There Will Be Haters

We would never imagine adidas with such an aggressive campaign. The German brand leaves a side the traditional colorways and launches a new most aggressive collection of their history.

19 January 2015 - Written by Fernando Ortiz Castillo

For a long time we have brought you the biggest launches of adidas and the best brands. Every single brand has their own personality. And adidas has always focused in the technique aspects of their products trying to touch the inspirational fiber. But something is happening in adidas. We notice a different tone, more aggressive, and in this collection, starting with the title, THERE WILL BE HATERS, we can see there is a new philosophy.

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They hate how you walk, how you talk, and  how you stand out. They just want you to fail, and they hate that they dare to try it. They can't stand that you will achieve all your goals... and all the girls. They hate when you win and how you celebrate. When you rise a trophy, when you kiss your ring. They hate to see everyone talking about you. They now that you have a magic touch, that you are the best in of their street, in your team, in the league, in the country... in the World. And they hate your new football boots. They hate them because they wish to have them.

Is it aggressive enough? We love it!

ADIZERO F50

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The star of this collection. The new generation and the biggest revolution since its release in the 2010 World Cup. It's not just a new look, it's a full new concept.

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These is no more SprintFrame technology, because they want to focus even more on speed. The biggest aspect of a player that focus his game in dribbles and max speed, and this time they improve these two points. 

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The new outsole is inspired in the trainers used by track athletes. Small contact surface in the heel and an extra traction on the forefoot area to provide the best possible traction on high speed actions.

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This time we have a big improvement in the upper that will provide the boot with a better grip. This was something that lots of players were having problems with. The football can be wet because of the weather or the sprinklers so they need to have a good touch in every moment with the best grip to be able to curve their strikes, make controles and good passes. Like in past generations, adidas brings to options, the Taurus leather upper and the HybridTouch upper, this time with the DribbleTex technology all over it.

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When it comes to aesthetics... there's not much to add to the photos. The three stripes from adidas are moved to the back heel leaving all the upper with the ghost graphic, to make clear that this boot has nothing to do with the past generations and ideas that we used to get in adidas.

PREDATOR INSTINCT

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We are used to get lots of colorway changes in football boots, but the Predator line, celebrating the 20th anniversary of the silo, is surprising us. The predator is also part of the 'There Will Be Haters' collection and they join it with the most aggressive decoration of their 20 years of history.

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The upper decoration follows the lines of the Predator Elements where we can see that all the upper features these stripes. 

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The outsole in the Predators is one of the big changes we saw from the past generation. The Traxion 2.0 with the triangular studs are the main characters here. The TPU translucid plate completes this new outsole with a rough surface to provide an extra traction and the ControlFram piece to improve the touch between ball and outsole. Adidas realised in that there is a big number of touchers with the outsole during games and training sessions.

ADIPURE 11PRO

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A few weeks ago adidas launched a new generation of the adiPure 11Pro trying to go back to their beginnings. The kangaroo leather replaces the past calfskin leather providing a better stretch and more resistance.

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To get a more clean striking surface, adidas has eliminated the stitching from the leather. This can be a dangerous move because, without the stitching, the material can over stretch. But to solve this problem, adidas has created an internal skeleton that wont mess up the surface and will give the leather the support it needs.

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We will also find some improvements in the outsole of this adiPure. But thes best technology is the ConfortFrame that will distribute the pressure trough all the plate so we don't feel the pressure of a single stud.

NITROCHARGE 1.0

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The ENERGY is a huge aspect in a player. A big part of training sessions and diets are focused in improving the players energy for the games. Adidas has created a boot that will try to make the player loose the less energy possible.

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The ENERGYSLING band gives an elastic energy recovery on every step allowing the foot to return to its position and be stable for the next step.

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In the outsole we find a ENERGYPULSE piece, a plate that will provide a better outsole reaction, and a better energy recovery on each step to loose the less possible energy.

Gareth Bale and Karim Benzema have been the first ones to use these models on the pitch and soon we will find more players wearing the 'There Will Be Haters' collection.

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Remember that your favorite boot of this collection is waiting for you in Soloporteros.

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  • Oriol Casanovas Balañà
    23 January 2015
    Cuando veo la nueva F50 no puedo evitar a pensar en la Vapor IX. En carcasa y suela está muy inspirada a la anterior versión de Mercurial y ya no comento el hecho de los tacos en la zona posterior o la estructura de ellos por toda la suela. Concepto muy similar que independientemente de ello, veo que son unas muy buenas botas. Saludos. Natxo.
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