The new Juventus Authentic 23/24 away jersey

Drawing inspiration from the largest massif in the Alps, Monte Rosa, the new Juventus Away Authentic shirt has a fresh and dynamic look. This fresh and dynamic shirt is designed to rekindle the excitement of fans and players alike.

10 July 2023 - Written by Laura Arriero
The Juventus Away Authentic jersey is inspired by the Monte Rosa massif, which surrounds the Bianconeri's hometown.
The colours of Monte Rosa — grey and pink on a white background — are the defining features of the new Juve jersey.

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The classic vertical stripes have been replaced with horizontal stripes of an irregular texture reminiscent of rocks and glaciers for the 23/24 kit.

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The yarn used to make the new jersey is 50% recycled material, sourced from plastic waste recovered from islands and beaches. This material, called Parley Ocean Plastic, is a testament to adidas' commitment to fighting plastic pollution.

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From a technological standpoint, HEAT.RDY provides exceptional comfort thanks to its ultra-breathable material, which keeps skin dry. The ultra-lightweight heat-applied details, such as the adidas logo and the Juventus crest, are another feature of this innovative material.

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