Every four years, football ceases to be merely a sport and becomes a universal language, a shared identity, a collective energy...
FIFA 2026™ is not just a competition, but a global cultural event that brings together people, stories and styles from every corner of the world.
Nowadays, supporting a national team goes far beyond simply backing a side. Instead, it is a way of expressing who you are, what you stand for and how you experience football, both on and off the pitch.
From performance to style: the new era of adidas jerseys
The new jerseys and kits for the national teams sponsored by adidas are designed for performance, but also for everyday wear. Engineered to rise to the occasion thanks to advanced technologies and innovative materials, they ensure comfort and functionality of the highest standard. And they’re also true fashion statements.
From the city to leisure, right through to match day, every jersey becomes part of your look: from simple, versatile short-sleeved versions to long-sleeved ones with a more sophisticated style, not forgetting crop tops and cuts specifically designed for women. A complete collection of football-inspired lifestyle garments, designed to accompany you every day.
Every country has a story to tell
Every adidas kit represents so much more than just a team; what really matters is identity.
We move from the elegance of Spain, inspired by its literary tradition, to the fusion of art and innovation in Mexico. From the vibrant, collective spirit of Japan to the timeless precision of Germany.
The nuances of Colombia evoke landscapes and cultures, whilst the visual energy of Argentina transforms passion into creative expression.
Each jersey thus becomes a bridge between legacy and the future, between the pitch and the street.
Lifestyle and legacy: football off the pitch
The real change is that football is no longer confined to the stadium.
The Lifestyle collections reinterpret technical elements and transform them into iconic garments. T-shirts, shorts, crop tops and matching sets are designed to be worn every day, whilst maintaining an authentic connection to the world of football. What’s more, all of this is now expressed through the language of contemporary style.
adidas and Fútbol Emotion: 2026 Design Week
At the heart of Design Week, where creativity, vision and innovation come together, football also finds its natural place. Because today, more than ever, this sport is not just about performance: it is about aesthetics, visual language and a shared culture.
It is precisely in this context that adidas and Fútbol Emotion are taking the World Cup off the pitch with a special campaign, designed to celebrate the union between football, design and lifestyle. On this occasion, we show how the world’s most popular sport has become a true form of contemporary expression.
adidas and Fútbol Emotion have organised an exclusive soft clubbing event at our Milan San Babila store.
Friday the 24th of April 2026, from 10.00 am to 12.00 pm, at FÚTBOL EMOTION STORE – Corso Europa 18, M1 San Babila, Milan (Italy)
A unique experience where football, music and style come together to celebrate the energy of the World Cup, with DJ sets, food and drinks to help you make the most of the event’s atmosphere.
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