This is Fútbol Emotion

Today we’d like to talk about our history, the origins of Fútbol Emotion and how we’ve come to be what we are today. A journey built step by step, growing little by little, yet exponentially.

11 June 2020 - Written by David del Río

Fútbol Emotion is currently one of the largest companies specialising in the sale of sports equipment. In Spain, it is undoubtedly one of the leading names in the sector, and in Europe it is clearly amongst the top three. In fact, for many years now, thousands of people from all over the world have trusted us to buy all kinds of football kit and equipment. But getting to this point has been a long journey and, as with any success story, it all began as a small, family-run business which, through a great deal of hard work and dedication, eventually became what it is today.

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It all began in 2001, when Javier Sánchez Broto, a Spanish goalkeeper, realised that goalkeepers should have access to sports equipment that was easy to find and buy. When he was a child, finding this sort of equipment was tricky and buying it was even more difficult. That’s how the idea of making life a little easier for goalkeepers came about. In 2001, Soloporteros was founded – a shop which, as its name suggests, was dedicated exclusively to the goalkeeper’s position and aimed to make it easier to find specialist kit, such as goalkeeper gloves. It all began in Zaragoza, the Spanish goalkeeper’s hometown, where the main premises of this great company are still located today. Initially, the shop was run by Broto’s parents, but, as with any venture, it underwent significant development and took a major step forward. Today, there are more than 20 shops across Spain and over 2,000 employees working for the company. Furthermore, the business underwent a major change: it moved from selling exclusively goalkeeper equipment to offering all kinds of products related to the world of football. As a result, it also had to change its name and became known as Fútbol Emotion.

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Much of this success is due, above all, to an idea from the company’s founder: to create a YouTube channel on which to explain the features of sports equipment in great detail, making everything much simpler for the customer. This decision changed everything. Little by little, the channel grew and, with it, so did the shop, until it became a go-to destination for all football fans. Today, the channel has over a million subscribers and also has a strong presence on social media platforms such as Instagram, Facebook and Twitter. In addition, channels in Italian and Portuguese were launched to reach even more people and help many more users. The Spanish channel has received numerous awards for all the work it has done and for providing high-quality content. Furthermore, Fútbol Emotion offers its customers the chance to enjoy extraordinary experiences, such as taking a penalty at the Santiago Bernabéu or having the opportunity to meet professional players and learn from them. Finally, Fútbol Emotion is firmly committed to football, and not just through its products. Players and goalkeepers who want to learn much more about the sport also have the chance to do so at the training camps we organise, featuring top-class coaches, first-rate facilities and, of course, plenty of fun.

All this is Fútbol Emotion.

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