Puma unveils Milan's jersey for the 23/24 season

The folks at Puma have launched the new Milan kit, which boasts a revolutionary design compared to previous years. Let's take a look at the new features.

11 June 2023 - Written by Laura Arriero

It is often difficult to come up with something new that still captures the spirit of a club, particularly when it comes to historic clubs like Milan. However, our colleagues at Puma have taken a risk this time, and I believe they have created a design that stays true to Milan's identity while offering something new and modern for their home kit.


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The idea behind this design is to unite Milan with the city itself. To achieve this, the designers have chosen a pattern featuring the letter 'M' running across the entire shirt to represent the city's vibrant energy.


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This pattern creates texture by overlapping the classic vertical stripes of the Milan shirt. This time, there are only two lines, which further emphasise the M that is the shirt's main feature.


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The collar and sleeves feature black detailing, and the pattern extends to the sides and back, reinforcing the groundbreaking design of this year's collection.


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As always, the main feature of the shirt fabric is Ultraweave technology, a groundbreaking innovation that Puma has been using for several years now. It makes the shirt highly breathable and lightweight, allowing players to move more freely.


 


Therefore, we have created a new design that captures the essence of the Rossoneri while incorporating an innovative touch, thanks to the M detail that strengthens the club's connection with the city.

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