It’s been 20 years since the launch of Soloporteros, now known as Fútbol Emotion, and to mark the occasion, we’re bringing you the “20 Years of Emotion” collection from Fútbol Emotion x adidas.
01 December 2021
- Written by David del Río
It has now been 20 years since Fútbol Emotion was founded, back when we knew it as Soloporteros. 7,300 days on, the company has become a global leader in the sale of sports equipment, dominating the market in Southern Europe and Latin America – something unimaginable back in 2001 when Javier Sanchez Broto opened a shop with the aim of supplying equipment to goalkeepers.
To mark this occasion, we are delighted to present the “20 Years of Emotion” collection, a limited-edition collaboration between adidas and Fútbol Emotion, comprising four shirts featuring exclusive designs inspired by the company’s 20-year history.
We started out as goalkeepers, and that’s something we’ll never forget. The unique design of this long-sleeved shirt is inspired by one of the kits worn by Javier Sánchez Broto, founder of Fútbol Emotion, during his early seasons in the top flight with Real Zaragoza.
A very colourful shirt dominated by blue and green, featuring red tropical leaves on the sleeves which have been repositioned on the front to form the slogan “I’am a Keeper”, and on the back to form the number 1. This design pays tribute to SOLOPORTEROS, the name under which the company was founded in 2001, which is featured on the back of the shirt above the number.
ZARAGOZA T-SHIRT
We continue our journey through these 20 years of history and head to Zaragoza, the city where the company was founded in 2001 and where its headquarters are currently located.
An elegant design with a black base, but featuring several details that make it unique. On the front, in a very subtle, translucent gloss finish, the letters ‘ZGZ’ can be seen – an acronym referring to the city. Continuing along the front, red is the colour used for both the adidas logo and the Fútbol Emotion logo, blending perfectly with the blacks and greys of the rest of the shirt.
On the back, below the collar, lies one of the main details of this shirt. A lion, the symbol of Zaragoza, confirms that the inspiration for this design is the capital of Aragon, a city we are proud to call home. Finally, the name ‘Fútbol Emotion’ and the number 20, in grey and rendered in a hexagonal pattern, refer to the company’s 20th anniversary and its logo.
WE ARE FOOTBALL LOVERS T-SHIRT
A key factor in the company’s growth was Fútbol Emotion’s transition towards a more digital and modern era. This is reflected in this design, with a striking colour scheme that breaks with convention and showcases the company’s more disruptive side.
Our company’s history has always been closely linked to the digital world, as we were one of the first football companies in Spain to launch an e-commerce platform. We have received numerous awards and accolades in recognition of our work in the digital sphere, such as the ‘eCommerce Awards’ and the ‘CEPYME 500’, and with this shirt we wanted to represent that aspect of Fútbol Emotion.
On the front, we’ve included the phrase “WE ARE FOOTBALL LOVERS”, which conveys our passion for the sport, and on the back, the company’s anniversary is reflected in the phrase “Years of Emotion”, which gives this collection its name.
FÚTBOL EMOTION T-SHIRT
The unique design of this T-shirt pays tribute to the company’s corporate colours. Our DNA is made up of hexagons, just like a football. This is why the pattern extends across the shoulders, continuing down to the name and number on the back.
Beneath the collar, you can read #InspiringAllFootballers, the company’s motto that gives meaning to what we do every day. A simple design, where orange takes centre stage against a black background, representing us both on and off the pitch.
This is the “20 Years Of Emotion” collection by Fútbol Emotion x adidas – Limited Edition, comprising four shirts with four exclusive designs that look back over the company’s 20-year history. Now available both in-store and on the Fútbol Emotion website.
We now have the new Italian national team jersey, so we would like to take this opportunity to look back at some of the most iconic jersey worn by Italy in World Cup history.
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