Video games are the past, present, and future of society, and in soccer, we have a clear example in “FIFA.” They started out as games to pass the time in which two teams faced off, but over the years, they’ve allowed us to build a sports career within that virtual world, thanks to the attention to detail, the quality of the graphics, and the entire atmosphere surrounding FIFA—which makes all of us gamers feel not only like we’re part of the game, but truly the conductors of the world’s best clubs.
LaLiga EA Sports official jerseys
The German brand adidas has recognised and capitalised on the power of video games with a masterful marketing campaign that has fulfilled a wish we all share: to bring the style of the fantastic, exclusive Real Madrid kits we see in FUT to life as fourth kits for top clubs.
Thanks to this awesome collaboration between EA Sports and adidas, we’ll not only be able to enjoy these spectacular designs in the game (whether in Squad Battles, Division Rivals, FUT Champions, or Volta), but we’ll finally be able to own them as real football jerseys—and we say “real” because they’ll feature the technical quality you’d expect from a brand like adidas.
Football boots have long since ceased to be the centrepiece of players’ kits, as lifestyle fashion has taken the lead, with ‘Jersey Culture’ now an integral part of our everyday streetwear. As you can see from the photos, the designs are in a league of their own, both in terms of detail and colour combinations, which, combined with the fabrics typically used by adidas, create a truly spectacular look.
New Real Madrid kit
This Real Madrid jersey is a clear tribute to the club’s entire history, featuring gold detailing that symbolises the glory of all its titles, set against a black background that lends it elegance and understated style.
At the start of the century, we all witnessed the introduction of third kits which, although rarely worn, caught the eye thanks to their designs, which were almost always quite daring. Later on, special editions were released for the Champions League, and it is now, at the height of the e-sports boom, that we are seeing fourth kits – born directly from our favourite games – moving away from the trend of trying to please everyone and truly taking risks.
Will they get support on the pitch? No, just like last year, but that doesn’t mean that every single one of us who spends coins or opens packs in search of new kits won’t want to finally have them on our shelves and show them off at every match where we thrash our mates.
