New in: PSG jersey

A few days ago, we saw the PSG players wearing a new jersey – the fourth kit, which joins the club’s existing range. For many, it’s a spectacular jersey; for others, it’s too visually striking; and finally, many believe it’s merely a marketing ploy to boost sales and that we’ll rarely see it on the pitch. Honestly, we agree with all these views, but personally we think it’s a true work of art, a truly spectacular piece that Jordan and PSG have launched onto the jersey market, revolutionising it.

Let’s start by looking at the design of this jersey, which, as we've already mentioned, is very bold and avant-garde. There are three main colours: pink, purple and black, which together feature on the Parisian team’s jersey. The combination is simply outstanding. The pink and purple go together perfectly and make the jersey recognisable and eye-catching in just the right measure. The black, on the other hand, adds a great deal of elegance; featured on the sleeve edges and in the jersey’s details such as the Jumpman or the club’s sponsor, it ensures the jersey has a perfect harmony of contrasts.

But what led the Parisian club to design a shirt like this? The answer is very simple, and we’ll now tell you what we think about it. We believe the French club conceived this jersey as a versatile piece suitable for any occasion and anyone, approaching it from every angle; let me explain. With this jersey, the club has made a number of things clear. Firstly, it is one of the teams that is performing best in terms of marketing. Through collaborations of this kind, such as the one with Jordan, it has brought together two worlds – football and basketball – attracting new fans from different sports. In the media, it has generated a huge buzz, promoting itself across numerous platforms, including video games such as FIFA, where the jersey was included, making both the club and the product itself even more famous. Finally, it has also demonstrated the club’s greatness on a business level. A project like this can only be sustained by people who aren’t afraid to take risks and try new things, by a club that wants to keep growing, an ambitious club.

We come to the end of this post with a brief reflection. It is true that jerseys should represent a team and, above all, a city, and it is also true that, with the latest designs we have seen, this aspect is being lost somewhat; however, we must bear in mind that football is changing and that, in terms of media coverage, it is stronger than ever, and obviously brands and clubs must capitalise on this moment. Nowadays, the kits of different clubs are no longer just match jerseys seen exclusively in stadiums; they have become garments worn both by young people on the high street and by some of the most influential people on the planet, such as singers and TV personalities. That is why we believe Paris Saint-Germain has really made a statement with this range and has been doing a brilliant job for several years now.