Puma and the prestigious London brand Liberty have joined forces to add value to the Women's EURO, which will be held this summer in the English capital. Floral motifs will take centre stage in a collection that is sure to turn heads.
30 June 2022
- Written by David del Río
Puma continues to demonstrate that its design team is brimming with talent, creativity and good taste. Today, the brand with the feline logo presents its latest launch, a collection that is very special both for the collaboration behind it and for its target audience.
As the name of the collection suggests, Liberty is the brand behind this collaboration, leaving its mark on the wonderful design of the Puma football boots that will be worn by the German brand's players during the UEFA Women's EURO, which will be held this summer in London, Liberty's birthplace. In this way, Puma is once again putting the spotlight on women's football by creating football boots modified to suit the anatomy of women's feet.
Let's start with the Puma Future football boots. The entire range from the brand with the feline logo is dressed in white in this special edition, a perfect colour for the decoration proposed by the London brand Liberty to stand out in this design. As we mentioned earlier, the last is narrower in this edition, taking into account the needs of the footballers who will be wearing them during Women's EURO 2022, a statement of intent about the importance the brand attaches to women's football in general, and to this competition in particular.
Moving on to the design, floral motifs take centre stage in this collection. We already saw this in the presentation of the Puma team shirts for the tournament, all of which feature a striking floral touch, and the Puma football boots for the Women's EURO are no different. The eye-catching red designs are the main feature of a spectacular design that shows us that, often, less is more.
And from Future's control to the chaos of Puma Ultra football boots, a silo that does feature functional changes beyond the narrow last we mentioned earlier. We don't know if we're looking at a new generation or simply a special edition for such an important occasion, but it's true that both in design and construction, these Ultra boots are different from what we've seen so far.
Starting with the construction, we have one change that stands out above the rest: the lacing. For the first time, we see that it has been moved to the outside of the Puma Ultra football boots, freeing up the entire inner instep striking area. The second element that stands out is the covering of the entire shell, which seems to have changed from the inline boot. It has a rough finish in a material closer to thread than the synthetic material previously used on the upper of Puma's speed silo. We will see if the difference is noticeable in terms of functionality or if it is simply an aesthetic finish.
Regarding the design, Evo Speed enthusiasts have reason to celebrate. The iconic Puma logo returns to the exterior of the Puma Ultra football boots, adding the personality that the silo needed. In addition, the design teams from both brands have decided to implement it in such a way that it looks like it has been hand-drawn, the same effect found in the floral motifs on the heel, which are, of course, also included in this silo.
This is the collaboration between Puma and Liberty London for Women's EURO 2022. Design, class and functionality at the service of women's football from both brands. As you can imagine, this pack is now available on the Fútbol Emotion website.
Today, we're going to take a look at a special top list. We'll be talking about boots that have dropped in price and are now available at crazy cheap prices thanks to some great discounts. Let's find out more!
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