The adidas Locality Pack

The new adidas Locality Pack football boots celebrate the final stage of an unprecedented season and complete the Art of Football design language, conceived by adidas for the cancelled EURO 2020, creating an unmissable moment of surprise on the pitch at a time when the world is watching our football. With the football pitch as their canvas, our Next Gen players express their creativity with a vibrant colour palette inspired by the brushstrokes of the previous Uniforia Pack. Every movement represents a fresh coat of paint, turning the German brand’s players into the new wave of artists taking charge of the game. The Locality Pack will inspire creativity among football’s creators, who are also seeking unique results and bringing the magic of the human touch to the game.

18 of Next Gen’s top players will be supported and showcased on the pitch through light, colour and joy, thanks to these football boots. 

Timo Werner                    

Dani Olmo                         

Giovanni Reyna                

Florian Wirtz                     

David Alaba                       

Joao Felix

Dele Alli

Matteo Guendouzi

Stefano Sensi

Steven Bergwijn

Justin Kluivert

Mario Pasalic

Krzysztof Piatek

Denis Zakaria

Daniel James

Robin Quaison

Pierre Emil Hojbjerg

Michael Gregoritsch

Anika Marie Kennaugh, a product designer at adidas, commented following the presentation of The Art of Football and the launch of the new EURO 2020 ball: “When we design a Uniforia, we always aim to reflect the culture; what is the spirit of the streets that we can proudly showcase in the stadium? What we saw in our cities—all of which are key—is the need to come together and unite for change.”

There isn’t much difference from its predecessor, the adidas Copa 19+ boot. A boot we saw in the previous Mutator Pack and which, from a technical standpoint, is truly outstanding; it features an upper made entirely of kangaroo leather, which wraps around the entire surface of the boot and is sealed to prevent any warping of the leather. The innovation in this football boot lies in its shell, where we see small filaments creating a 3D design across the upper, offering much greater grip and control with the ball. Perhaps adidas hasn’t taken too many risks, offering the player a simple yet effective restyling.

The leather blends seamlessly with adidas’s famous Primeknit in the ankle area, which is responsible for securing the foot firmly within the boot. The forefoot area is essentially completely uncluttered, because, as you can see, this football boot has no laces. This laceless kangaroo leather boot introduces a new concept in football boots, as it combines ‘classic’ materials with a thoroughly modern design. As for the sole, the new ‘Exoframe’ plate combines two densities to provide simply brilliant weight distribution throughout the boot, without compromising on traction—which is slightly more up-to-date than in previous adidas Copa Mundial Classics—as it features 13 semi-conical studs.

The technology used to support the upper of the adidas X19+ football boots is the ultra-soft X-Layerskin. This material is thinner, softer to the touch and more pliable than that used in previous versions, meaning the boot offers both greater comfort and improved ball feel. The weave used on the adidas speed boot has also been modified and is slightly more aggressive yet still soft, so in addition to the aforementioned increased comfort, ball grip has been improved in these new adidas X19s.

The Speedframe plate, which is so popular with X players, provides excellent traction and comfort, particularly thanks to the external heel cup, which secures the foot to the base perfectly.d