Fútbol Emotion, a leading company specialising in football sales in southern Europe, has expanded its portfolio of professional clubs by signing an agreement with SD Huesca to be their technical supplier for the next three seasons. As well as managing the contract for the supply of kits, training gear and travel clothing, the Aragon-based company will also take charge of SD Huesca's physical stores, furthering Fútbol Emotion's 360-degree business model.
SD Huesca will continue to work with Fútbol Emotion for the next three years under its new brand: Soka. Launched exclusively for football by an Aragonese company, Soka will have SD Huesca as its main ambassador. The club is proud to promote the province of Huesca on its uniforms and support local companies by raising their profile. Thanks to its proximity to the supplier, the club will also be able to offer fans more attractive customised designs. These designs will allow the club to reconnect with its roots and ensure that people see themselves represented in the team's kit.
This morning, Carlos Sánchez Broto (CEO of Fútbol Emotion) and José Luis Ortas (general manager of SD Huesca) signed an agreement ratifying the company's status as an official supplier. The agreement includes both the men's and women's first teams, as well as the youth teams. It also covers the technical staff of SD Huesca and the Alcoraz Foundation, which oversees grassroots football. José Luis Ortas, the general manager of SD Huesca, spoke very positively about this partnership. "We identify with Soka's values. They are committed to authentic football — humble, real football for everyone. Furthermore, as a club, we are proud to be associated with a local company and to promote an Aragonese brand.” He continued, ‘Having an emotional connection to the region through the designs was one of the factors that led us to make this change. With Soka, we will be able to create customised designs, as well as special editions for specific celebrations. This is something our fans have been asking for.”
Carlos Sánchez Broto, CEO of Fútbol Emotion, stated: 'As an Aragonese company, it is an honour and a huge responsibility to continue working alongside SD Huesca through Soka over the coming years. After three years, we are taking a further step by moving to our own brand, which is exclusively for football and has a very clear claim: real football, humble football. SD Huesca will be our main standard-bearer."
360º Business
Meanwhile, the official SD Huesca stores will be managed by Fútbol Emotion and will become part of its network of 23 physical stores in Spain and Portugal. This is yet another firm commitment by Fútbol Emotion to omnichannel retailing as the strategic focus of its business. This allows Fútbol Emotion to enhance the customer experience and be perceived as much more than a specialist football shop or an e-commerce site for football equipment.
Fútbol Emotion continues to establish itself as a strategic partner in business agreements at all levels, providing solid support and specialised advice in all the key areas in which it is consolidating its position as a football specialist. As a technical supplier, Fútbol Emotion forges alliances with renowned professional and amateur clubs, offering much more than just kit services. The company combines its experience in physical and digital sales with an innovative vision, enabling it to contribute to business growth.
The official SD Huesca store will begin selling Soka's new sports products on Saturday 1 July, alongside the first kit. The second kit will be released in mid-July and the third in early August.
