Nowadays, football is not what it used to be: everything is driven by money, profit and advertising. In recent years, we have heard excessive figures for any type of market movement generated by a footballer, whether it be a transfer from one club to another or a change to a different brand. All of this, that is, the excessive flow of money and the consequent commercialisation of this sport for economic purposes, has spoiled the most beautiful and exciting part of football: the sentimental and emotional bonds that hardly exist anymore. Nowadays, few players fight for the team they support or with which they have created a stronger bond; most of the time they are attracted and guided by money. The same is true of their technical sponsor, who offers the athlete a large sum of money to be the face of a boot, often forgetting that it should be an accessory to work with and feel comfortable in, not a tool to generate income.
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Although it is not the norm, some professionals have abandoned the more commercial side of this world to try a product that, while not the most famous or well-known, surpasses the rest on a technical level. This is the case, for example, of Sergio Ramos, who after playing his entire career with Nike and their Tiempo Legend boots, has become interested in brands such as New Balance and Mizuno. In recent training sessions, he has been seen wearing the Japanese brand, with which he seems to feel very comfortable. The Asian company has always been one of the best in terms of product, but in recent years it has not had any big stars on its side. However, things are changing and, in fact, in recent seasons we have seen both young players and veterans wearing them.
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Is Mizuno the brand of the future?
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A difficult but very interesting question. Honestly, we believe that it will never be able to compete with Nike or adidas in terms of marketing and sales, but little by little it can expand its circle of buyers and increase brand awareness. When we think of a product that is perfectly crafted and has no negative points, we undoubtedly think of everything Mizuno has to offer. Attention to detail and years of experience are undoubtedly the strengths of the Japanese brand and the main reasons why footballers try its products. We are almost 100% sure that it will never become like the other brands and, therefore, will not be the brand of the future, but if you ask us, we prefer it. Why?
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Because it would be the same reasoning we used in the first paragraph. In that case, Mizuno would be forced to market itself massively and, as a result, would lose its essence. Nowadays, it is no longer the product that motivates people, but everything behind it: sponsors, advertising, money. Few companies fail to adapt to this type of market and continue to work to offer a quality product that seeks to improve the experience of those who try it. In short, Mizuno will never be like Nike, adidas or Puma, but... that's a good thing!
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